Social Seating Can Lead to Business Opportunities on Dutch Airline

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The Boeing could be the new board room.

Business travelers have found a new way to make valuable connections thanks to KLM Royal Dutch Airline’s social seating service Meet & Seat, which was launched in 2012 to introduce passengers with similar interests via social media. Over the past two years the company has found that approximately half of those customers are using it for professional networking, according to a KLM spokesperson.

Travelers can opt to pick who they sit next to based on details from their Facebook, LinkedIn or Google+ profiles after they purchase a ticket. You might choose a seat mate simply because of a shared interest, but a similar job title could put you near a potential business contact. If you get cold feed (or just want to snag that row of empty seats) you can change your mind up to an hour before your flight. Read more…

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