How Twitter Is Turning GIFs Into Cash

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Twitter has started making some noise about Amplify.

The ad program, which Twitter introduced last May, re-promotes moments that just occurred on TV in the form of tweets. For instance, here’s a replay of Blue Jay Ryan Goins’ recent barehanded catch in an early September game against the Chicago Cubs that has been repurposed as an ad for the Holiday Inn Express:

This could be the most beautiful ending to a ballgame this year@HIExpress #StaySmart Play of the Day https://t.co/Jr91oFwRiX

— MLB (@MLB) September 9, 2014

While sports are a natural fit for Amplify, the platform is effective for other live events. Witness this moment from NBC’s The Voice, which is brought to you by Kohl’s: Read more…

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