With Valentine’s Day coming around the bend, people across the globe are gearing up to snuggle in pairs. Or are they?
Not according to professional cuddler Samantha Hess, who calls 2015 the year of taking back the cuddle. The affectionate act has gone commercial thanks to Hess, who has hosted hundreds of these nuzzling sessions. As the owner of Portland, Oregon’s first snuggling storefront Cuddle Up To Me, she’s bringing attention to platonic cuddling by helping to host the world’s only cuddling convention — aptly named Cuddle Con.