Brits will soon be able to buy fresh groceries from Amazon

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LONDON — Amazon has done a deal with one of the UK’s “big four” supermarkets, Morrisons, meaning people here will soon be able to buy fresh groceries from the retailer

Under the new deal, hundreds of fresh, frozen and non-perishable Morrisons products will be available to UK Amazon Prime Now and Amazon Pantry customers, who pay a £79 ($109) annual subscription fee.

Amazon Pantry launched in the UK last year offering a 60-minute delivery service, but did not offer fresh produce.

“The combination of our fresh food expertise with Amazon’s online and logistics capabilities is compelling,” David Potts, Chief Executive of Morrisons, says in a statement. Read more…

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