Samsung officially announces Bixby, the assistant that will make the Galaxy S8 adapt to you

At this point we’re just nine days away from the grand unveiling of the Galaxy S8 and S8+. And in between leaks about the devices, Samsung itself has decided to officially announce one of their defining features, through the voice of InJong Rhee, Executive Vice President and Head of R&D, Software and Services. We’re talking about the Bixby virtual assistant that will be built into the smartphones – it even gets its own button on the left side.

Samsung says Bixby isn’t like the other virtual assistants you’ve known so far. Instead, it will learn and adapt to you. It will offer a deeper…

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