[ mukeshbalani.com ] British Airways: a brilliant example of how cost-cutting increases costs

[ mukeshbalani.com ] “You heard it here first…if you haven’t already heard it elsewhere”…

British Airways: a brilliant example of how cost-cutting increases costs

In the 1990s, Sir Colin – later Lord – Marshall, Chief Executive of British Airways was being interviewed by a journalist. The latter asked him, as leader of a famous brand, what he feared most.

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